3 Ways to Create an Engaging Trade Show Experience

Event Production Companies Orlando

Creating a captivating trade show is crucial for engaging your attendees to learn about new products and will provide the perfect environment for networking opportunities. Follow these three ways to ensure the trade show experience is intriguing, inviting, and interactive for all attendees.

We at Sublime Event Designs recently designed a captivating trade show experience at Wyndham Grand Orlando Resort Bonnet Creek in Orlando, Fl for approximately 200 guests. Radiant colors and interactive activities made our trade show one of a kind, that attracted many attendees.

Here are the top 3 ways we made our trade show event burst with bright colors and interaction.

1. Intriguing Entry Way

From the moment the guests walk into the trade show you want them to know exactly where they are and get them excited about what they will be experiencing. We built an intriguing entry way by using truss arches and cabanas in bright colors like lime green, blue, and white to hang fabric banners. These colors really brightened up the space and created an engaging environment for guests. Arches are a great way to display the banners overhead so that they are visible from far away.

2. Inviting Lounge Area

When your guests are spending the entire day at a trade show it is important to have an inviting space for them rest and relax. We created an open, fun lounge that served as a relaxing space for a product showcase with the coordinating colors of green, blue and white. The lounge areas had specialty furniture and soft seating while still incorporating branding on the pillows.

3. Interactive Games

The perfect way for attendees to network and engage with each other is through interactive games. We did a “In Room Hunt” scavenger hunt style game, where the attendees followed clues hidden in each product showcase and solved puzzles designed to help the clients to better understand the products. This is an interactive and challenging environment for guests to win prizes, while also learning more about the products being featured at the trade show exhibit.

We also created “The Innovation Lab” where we displayed vignettes of lab beakers in different shapes and sizes filled with colorful water to match client branding. This interactive area is the perfect environment for attendees to network and interact with each other while enjoying the products being showcased.

Are looking to host a trade show that grabs and engages your attendees? We have over 20 years of combined experience. For additional details on this event or to request a proposal , contact the Sublime Event Designs team today!