Event Themes: 5 Tips for Choosing the Best Theme

In 2018, 55% of B2B brands spent more than 21% of their marketing budget on events.

It makes sense: corporate events help improve brand awareness, establish your company’s values among your guests and generate leads (which is the main reason why B2B businesses organize events).

But of course, there’s a long planning process behind every successful event and one crucial step is to brainstorm event themes and choose the best one for the occasion.

If you don’t know exactly how to do this, keep reading and find five tips that’ll definitely help you!

Event Themes

1. Understand Your Goal With the Event

What made you want to organize this event?

Having a clear idea of this will help you decide what vibe you want the place to have. For instance, a company anniversary party would be completely different than a charity event or a product launch.

2. Consider Your Guests

The rule of thumb when it comes to your guests is, the closer you are with them, the crazier you can get with the theme.

Of course, if your business is all about taking people out of their comfort zone, you can mix it up a bit. Just make sure you choose a theme that will make the people you want to host RSVP with a definite “yes”.

3. Get Inspired

Once you clearly establish why you’re launching this event and who you’re doing it for, you probably have a broad idea of what type of themes you could go for.

So, it’s time to narrow down all those ideas bubbling up in your mind.

One great way of doing so is by looking for inspiration online. Pinterest and Instagram are two awesome platforms to do so.

4. Check for Industry Trends

This tip goes hand in hand with the previous one.

There are trends in every industry and with the evergrowing use of digital platforms by all sorts of businesses, it’s easy to discover what’s up within yours. So look at ads, TV shows, magazines, articles, social media posts and such, and you might just find the brilliant idea you’ve been looking for.

5. Make Sure the Theme’s Clear

Choosing a theme means committing to it.

So your guests should be able to understand what your theme is as soon as they step into the venue. Do keep in mind that there’s a fine line between making it clear and overdoing it. If you go too far with the decorations, it might get a bit overwhelming.

One way of ensuring you don’t go too far is by asking for the opinion of someone who wasn’t involved in the event planning process.

Choosing Between Event Themes: A Couple Extra Tips

The five tips we just described can help you reach a decision, but there are other aspects you must also consider when planning your event.

One that’s imperative to think about is your budget. If it’s lower than you wished, don’t lose motivation. Work with what you’ve got, get creative and you’ll end up organizing an unforgettable event.

Besides that, considering the weather can also make or break your event. Make sure the conditions are appropriate for the type of event you’re planning.

There are many event themes you can choose from and, in the end, it’s all a matter of going for one that makes sense with your brand and your event goals. Keep that in mind and everyone will have the best time.

If you’d like a hand with the design of your event, don’t hesitate to ask us for a proposal.

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