House of Brews

In this event we rebranded the entire House of Blues into the House of “Brews.” Four graphic artists worked to recreate folk art with the client logo, artfully embedded into each for all the pictures and walls within the event space. We also created all of the client sub-brands into chalk art logos and heated them into the brick as if there was existing chalk art going down the ally way. Guests flowed through all the spaces and levels of the building, including the parking lot area, which we turned into a giant concert space.